Martin Scorsese is a freakin’ genius.He is additionally a complete nutjob, which makes him that extra attention-grabbing.Why? As a result of he isn’t ashamed of giving folks what they actually wish to see – GORE!One in all my favorites is Inglourious Basterds – see that one?If you have not, it is type of just like the untold story of WW2 that individuals would’ve needed to be actual -Brad Pitt in an superior roleplays Lt. Raine – an American commander within the warfare that has assembled a singular group of American troopers that hunt Nazis. Their mission – to seize Nazi troopers, scalp them and mainly terrify the residing hell out of them. How’s that for poetic justice!In a single hilarious scene, Pitt and his gang attempt to disguise themselves as Italian waiters so they do not arouse Nazi suspicion. Pitt is the one one among them that truly is aware of how one can communicate Italian (the others simply made up Italian names for themselves and do not know how one can say something however their names), however he has this heavy southern accent, that almost anyone who hears him immediately is aware of he is an American.This scene is a terrific instance of a superb promoting idea known as “Making the Skeleton Dance”. This is what that is about -Everybody has a skeleton of their closet – some type of drawback or darkish secret they do not need anyone to know.Nicely, as a substitute of being ashamed of it or apologizing for it, the “making the skeleton dance” technique is all about turning that drawback into one among your distinctive options.Did you ever discover how virtually each profitable enterprise proprietor was an immigrant or a foreigner? They use their outsider picture as a token of their arduous work – how they beat the competitors as a result of they’d it more durable and needed to show themselves.Take Lt. Raine there for instance – he is aware of he has a heavy American accent, however will not be shy about it, certain as hell not apologizing for it and exhibiting what he is received and taking part in the position, utilizing his heavy southern accent as a substitute of making an attempt to cover it.This is how I take advantage of it – I am not a local English speaker and do not reside in an English talking nation. I justify my excessive costs by engaged on market analysis more durable and deeper than anybody of my opponents as a result of I do know completely nothing about it beforehand, subsequently I haven’t got any prejudice or unsuitable opinions, stopping me from being completely goal and thorough in conducting my market analysis.So how one can make it work in your corporation -As an example your “skeleton” is your excessive costs. Do not attempt to conceal them till it is time to shut the prospect – you may simply get them stunned and making an attempt to decrease your worth level.Reasonably, make it dance by saying upfront: “look my services are expensive and that’s because XYZ… “If the prospect is a worth shopper – he’ll go away and also you simply saved your self treasured time making an attempt to persuade him to purchase, and if he is a high quality shopper – you made him that rather more .What this additionally does is it makes you look far more plausible by apparently popping out together with your flaws proper from the start.Fairly cool trick do not you assume?So as a substitute of making an attempt to cover your flaw, apologize for it or posturing your model as inferior, use it to your benefit and make your model stand out and distinctive.